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  1. 11 Questions to Ask Before You Buy an Eternity Ring

    11 Questions to Ask Before You Buy an Eternity Ring
    Shop Eternity Rings The diamond eternity ring is a sparkling celebration of forever, with diamonds in an endless circle around the finger, symbolizing never-ending love. There are many names for this circle of diamonds: eternity ring, eternity band, infinity ring, celebration ring, diamond wedding ring, and full diamond band. The idea of the eternity ring dates back almost 4,000 years...
  2. Five Reasons Why Sapphire Engagement Rings Are a Good Alternative

    Five Reasons Why Sapphire Engagement Rings Are a Good Alternative
    Considering pledging your love with a sapphire engagement ring? Although most couples choose diamond instead, sapphires are an excellent choice for an engagement ring. Tastemakers Gwyneth Paltrow, Elizabeth Hurley, Penelope Cruz, and Heidi Klum all received sapphire engagement rings. Don't get us wrong, we love diamond engagement rings, but we can immediately think of five reasons why sapphire engagement rings...
  3. How to Speak Jewelry

    How to Speak Jewelry
    It happens all the time. We are talking to our customers and they begin to sound confused. We get it! So. Much. Jargon. Even after you’ve studied up on the 4Cs, you’ll continue to discover jewelry words that mean something entirely different than what the dictionary says. No worries: we speak jewelry fluently and can translate. Here are some common...
  4. The World’s Biggest Diamonds (and Who Owns Them)

    It’s been a great decade for great big diamonds. Four of the largest diamonds ever found have been discovered in the last five years! While we all have heard of famous diamonds like the Cullinan Diamond in the British Crown Jewels, you may not have heard about the truly massive diamonds found recently, all worth millions and millions of dollars...
  5. The Ultimate Destination Wedding Packing List

    The Ultimate Destination Wedding Packing List
    When you’re heading to a destination wedding, it’s important to pack smart. What you need to bring to a destination wedding will change depending on where you’re headed, how long you’ll be traveling, and whether or not you’re in the wedding. To help you plan for your trip, we’ve put together this comprehensive guide to packing for a designation wedding...
  6. What’s the Most Expensive Diamond Cut?

    What’s the Most Expensive Diamond Cut?
    When you judge the 4Cs of diamond quality – Color, Clarity, Cut, and Carat Weight – you weigh most of the factors that influence how much it costs per carat. But there’s one big factor that can affect the price of a diamond by as much as 30 percent that gets MUCH less attention. In fact, you may not have...
  7. 8 Lab-Grown Diamond Secrets Jewelers Do Not Want You to Know

    8 Lab-Grown Diamond Secrets Jewelers Do Not Want You to Know
    Which is more ethical: natural diamonds have been mined from the earth or lab-grown diamonds that have been created by man? If you’ve seen any advertising from the new lab-grown diamond brands that have popped up in the past few years, you might think you know the answer to that question. But are lab grown diamonds really better for the...

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