You may have heard diamond ring collectors and sellers calling diamonds and other gemstones as lucky stones. Each and every type of gemstone found in the earth contains a few special characteristics. Some people believe that the profound magical power and high luster of these stones are what makes them famous and expensive. Some customers prefer to wear lucky gemstones hoping that it would bring them luck and success. In fact, a vast majority of people also claim that wearing gemstones helps them to fight negative energies and stay positive and confident in difficult times. Ruby, which is widely considered one of the most beautiful gemstones, is believed to attract success and luck. This is one of the major reasons why ruby diamond rings are so popular. Some couples also believe that wearing a ruby diamond eternity ring will bring them prosperity and good fortune. Citrine is another famous gemstone that is believed to bring success and luck to wearers. Men and women who wear citrine diamond rings hope that wearing this gemstone will help them to accumulate success. Some businessmen also wear ruby diamond rings hoping that it will help them to boost the sales of their company.