It is really crucial for you to go through a decent guide to diamond rings that are given below so that you do not get scammed or ripped off. Determine your Budget The first step in almost every diamond ring buying guide will be to figure out an affordable price range. Otherwise, the salespeople in the jewelry stores are more likely to convince you to purchase their luxurious diamond rings. The captivating detailing and designs of such diamond rings may also make you fall for it. Besides, this is a great way to narrow down your diamond ring search. Do Not Fall for the 4 C’s 4 C’s are actually one of the marketing strategies of diamond sellers and you must not fall prey to it. Note that only the cut quality of a diamond directly affects its sparkle here and hence, you must never compromise on it. When it comes to color grade and clarity, you can choose something that is visibly flawless and colorless rather than a diamond that is entirely devoid of inclusions or color tints.