Firstly, the vast collection of diamond ring varieties offered by an online jewelry store will be around 10 times more than that of local diamond ring stores. Besides, when it is about online diamond rings, you do not have to worry about purchasing your diamonds in a hurry either. That is, you can take your own time to browse through the collection and choose a diamond that suits you. Moreover, there will be no salespeople hovering around you in an online diamond ring store to manipulate your opinions. Usually, you will have to tolerate the interference of at least two or more salespersons while picking a ring at a physical store and this can be really irritating.   Most online diamond ring stores include the GIA certificate along with their diamonds. Hence, you will not have to worry about the authenticity of your ring. Similarly, most online sites offer a 360-degree view of their rings through a 40x magnifier that is sure to highlight even the minute details in the stone. Note that the diamond ring loupes employed at a physical jewelry store offer only a 10x magnification.