Note that you can either buy your sparkler from a wholesale dealer or from a retail diamond ring shop. The difference between both of these options is given below.     Wholesale Diamonds Rings Usually, wholesale dealers will not sell diamond rings to individual buyers, unless you are their friend or relative. However, if you are lucky enough to purchase your sparkler from wholesale dealers, you are more likely to get great discount deals. Another advantage of purchasing wholesale diamond rings is that they ideally set the diamond rings in your presence, and so, you can purchase wholesale diamonds rings without any kind of confusions. Retail Diamond Ring Stores Normally, people shop their sparklers at retail diamond ring stores only. The main advantage here is that you can purchase your ring readily unless you want to customize it. Another advantage here is that most retail stores now offer online services as well, so you can choose your sparklers sitting at your home too.