The precious metal has the look of platinum, but for a lesser cost. For instance, think a solitaire set on a 14 karat white gold band costing a fraction of the price of the same diamond set in a platinum band. The 14k white diamond ring seems a great value proposition in comparison, at least on paper.   Besides, white gold is durable than the yellow variant of the precious metal. It will not get dinged or scratched as easily. Therefore, white gold may be a better option for those following an active lifestyle or do something or the other with their hand always. Note that white gold necessitates more maintenance though. Gradually, its rhodium plating gets worn down, and you will begin to see pale yellow coming through. Therefore, you will have to get the metal re-dipped in rhodium every few years. However, the good thing is that it will look brand new again afterward. In addition, note that the precious metal is mostly mixed with nickel in order to create the paler color. Therefore, if you are allergic to the material, you could get a reaction and blisters or rashes on the skin. It is common for people to be allergic to it. So it is best to know if you are allergic to white gold before selecting it.