When it comes to purchasing diamonds rings, you’ve got a multitude of options to choose from. This include physical jewelry shops, online diamond ring stores, pawnshops, wholesale retailers, individual sellers, etc. Often people are conflicted on where to buy a diamond engagement ring. Of course, the best decision is the one that fits your needs exactly. Experts would say that online and physical jewelry stores are the most popular options to buy diamond engagement rings. The main reason for this is their ease of access. In the case that you are introverted and find it hard to interact with a salesperson, it will be better for you to shop online. In a physical diamond ring store, there will be probably two or more salesperson hovering around you in order to sell their expensive diamond rings. Additionally, the diamond ring collection will be comparatively limited in local jewelry stores when compared to their online counterparts. When it comes to online jewelry stores, you will have to determine the quality of a ring by means of a 40x magnifier and 360-degree view. This is actually a much better way to check the quality of a diamond than using the 10x magnifier loupe employed in most physical jewelry shops. Furthermore, you may also get some good discount deals while purchasing diamond rings online. On ROCKHER.com you have the added benefit of unlimited customization for your diamond ring, a service that most shoppers do not have the added access to.