Since time immemorial, everyone who fancied diamonds has wanted to own a beautiful stone they could show off to society. Few are immune to the way precious gemstones draw people in and turn them into admirers and connoisseurs, although there is nothing wrong with going for something you really want and can afford to get. For a long time, jewelry stores were the only places you could buy diamond jewelry, but that sure has changed in the past decade. Buying Online Present society sees convenience as the order of the day. From a jewelry buyer’s perspective, or a general consumer’s for that matter, it is easier to place an order for something online, and lean back and wait while it gets delivered to where you are. While you may have to pay for delivery, this is definitely refreshing considering the hassles of visiting a brick and mortar store instead to get what you need. Not to mention an online store has lower operational costs to offset, and would charge you proportionally lower than the jeweler down the street. Besides, online diamond jewelry stock is also more diverse and less limited, making it easier to spot and acquire the 1.5 carat diamond solitaire ring you had been wanting for so long.