The best place to buy a diamond ring actually depends on the requirements of the buyer. If your budget is limited, but you do not want to compromise on the quality of a diamond ring, then an online diamond ring store would be perfect for you. Here, the chances of getting good discounts and deals are higher when compared to a physical diamond ring store. Additionally, you will not have to worry about the quality of your stone if the online site offers a 40x magnifier view and an authentic grading report.